Digital Advertising Part 3 - Native Advertising class=

Digital Advertising Part 3 - Native Advertising

Native advertising is advertising that mimics the appearance and functionality of the platform in which it is placed. For example, take a scroll through any real estate listings site, and you’ll likely be served a fair few ads cleverly ‘hidden’ within plain sight. The difference here is that these ads have been designed to look just like every other listing on the page – it’s only when you look a little closer that you see the ad for what it is.

Posted on 06 Jun 2017 |
Google Lens and all things AR & VR class=

Google Lens and all things AR & VR

On May 17, Google showed off a number of advancements in machine learning and artificial intelligence with the unveiling of its latest search tool, Google Lens, boasting uses across a variety of applications, including searches across Google Maps or simple general knowledge searches.

Posted on 25 May 2017 |